Business Consulting & Brand Development

Expert guidance for brands that are building, scaling, or reimagining their path forward.

Building better businesses from the inside out.

We help founders, teams, and operators bring structure and strategy to every stage of growth. Whether you're launching a new concept, refining your systems, or scaling your operations, we offer hands-on consulting that combines business strategy with brand development.

Our work spans across business setup, hiring, training, retail systems, and brand positioning — the practical tools and strategic clarity you need to run your business with confidence and ease.

Core Focus Areas:

Business Launch Consulting — From LLC setup to go-to-market plans, we help you start smart.
Brand Development & Messaging — Define who you are, what you stand for, and how you stand out.
Operations & Systems — Build efficient workflows, team processes, and digital infrastructures that scale.
Hiring & Team Development — Create strong teams with clear roles, training, and accountability.
Retail & Hospitality Protocols — Set the standard for customer experience, merchandising, and service.
Marketing & Growth Strategy — Position your brand for longevity, not just likes or short-term wins.

Built for founders, designed for growth.

Our consulting process is collaborative, transparent, and tailored. We meet you where you are — whether you’re at the concept stage or managing a multi-location business.

Step 1 — Discovery & Audit
We start by understanding your brand’s current landscape: what’s working, what’s not, and what’s next. From financial structure to internal systems, we identify key opportunities for improvement and growth.

Step 2 — Strategic Development
We create a clear roadmap tailored to your business. This includes operational frameworks, brand voice refinement, hiring recommendations, and marketing systems built for long-term success.

Step 3 — Implementation Support
We don’t just hand over a plan — we help you execute it. From onboarding templates to POS systems, our team guides your transition every step of the way.

Step 4 — Ongoing Partnership
Businesses evolve — and so do we. Our ongoing consulting packages include regular touchbases, team communication support, and quarterly audits to ensure sustainable growth.

We specialize in brands built with intention.
Our team brings experience across hospitality, retail, beauty, wellness, and lifestyle industries — helping creative businesses find structure without losing soul.

Industries We Serve:

Café + Roasters
Food + Beverage
Restaurants
CBD + Cannabis
Beauty + Skincare
Lifestyle + Wellness
Retail + Boutiques
Fashion + Accessories
Jewelry
Hospitality

Because great consulting is never one-size-fits-all — it’s tailored to your industry, your team, and your goals.

Frequently asked questions

Absolutely. We specialize in launch strategy - from refining your messaging to building pre-launch buzz and mapping out the full rollout. Whether it’s a new service, seasonal collection, or digital offer, we’ll help you launch with confidence, clarity, and content that converts.

Yes - building strong, aligned teams is one of our specialties. We support the full hiring process from start to finish, including:

Setting up your job listings (Indeed, LinkedIn, etc.)
Writing clear, compelling job descriptions
Managing applicant screenings and phone interviews
Coordinating and conducting interviews
Assisting with offer letters and onboarding
Handling background checks and drug screenings (if applicable)

Whether you're making your first hire or expanding your team, we help you create a smooth, intentional hiring process - and find the right people to support your long-term growth.

At TWRD BETR, we partner with purpose-driven brands across a diverse range of industries - including wellness, beauty, hospitality, food and beverage, CBD/cannabis, cafés, coffee roasters, and lifestyle. From founder-led startups to evolving businesses.

Whether you're launching something new, refining your identity, or scaling strategically, we bring a unique blend of business acumen, creative direction, and operational know-how. Our consulting meets you at your current stage - and helps you build toward what’s next with clarity, intention, and momentum.

We believe clarity builds trust - so before we ever start strategizing, we make sure we’re the right fit.

Our process is collaborative, structured, and built to move your brand forward, whether you’re launching, scaling, or refining what already exists.

1. Discovery Call (15 Minutes)

A quick intro call to understand your goals, challenges, and vision — and to make sure we’re the right partner for what you need.

If it feels like a fit, we’ll move into a deeper strategy conversation.

2. Deep-Dive Consultation

We schedule a longer strategy session to unpack your business in full: operations, marketing, team, and brand positioning. This helps us identify where you need the most support and where we can make the biggest impact.

From there, we craft a tailored proposal with a clear scope, timeline, and deliverables.

3. Proposal & Onboarding

Once the proposal is approved, we’ll guide you through onboarding — collecting key assets, aligning on communication channels, and setting your kickoff date.

4. Custom Roadmap & Execution

You’ll receive a brand-specific roadmap covering everything from systems and structure to creative and growth strategy. We prioritize quick wins and long-term scalability so you can see momentum from day one.

5. Ongoing Support

As your business evolves, we stay close, providing touchbases, updates, and strategy adjustments to ensure sustainable growth and alignment.

Because great consulting isn’t just about advice - it’s about partnership, clarity, and momentum.

We offer both. You can book a one-time project or choose monthly support for ongoing growth, strategy, and accountability.

Our signature product.

Made with care and unconditionally loved by our customers, this signature bestseller exceeds all expectations.

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