Business Consulting & Brand Development

Expert guidance for brands that are building, scaling, or reimagining their path forward.

We partner with founders, teams, and operators to bring structure, strategy, and clarity to every stage of growth - turning vision into structure.

Whether you’re bringing a new idea to life or refining the systems behind an existing brand, our consulting bridges the gap between strategy and execution. From business setup and hiring to retail systems and brand positioning, we provide the tools, clarity, and direction to help your business run with ease, purpose, and confidence.

CORE FOCUS AREAS:

Business Launch Consulting : We guide you through every other step of launching. From structure and systems to go-to-market plans, we help you start smart and build on a solid foundation.

Brand Development & Messaging : Define who you are, what you stand for, and how you stand out.

Operations & Systems : Build efficient workflows, team processes, and digital infrastructures that scale.

Hiring & Team Development : Create strong teams with clear roles, training, and accountability.

Experience & Operations Protocols : Set the standard for customer experience, merchandising, and service.

Marketing & Growth Strategy : Position your brand for longevity, not just likes or short-term wins.

Our consulting process is built for clarity, collaboration, and sustainable growth.

Whether you’re launching something new, restructuring, or scaling your operations, our team partners with you through every phase — from audit to implementation.

1. Discovery Call
A 15-minute introduction to understand your goals, current challenges, and business vision. If we’re a fit, we’ll schedule a deep dive to begin your audit and strategy development.

2. Business Audit & Strategy Session
A 60 minute collaborative session where we assess your current systems, structure, and brand direction. Together, we define priorities, uncover inefficiencies, and build a clear roadmap tailored to your objectives.

3. Strategic Development & Implementation
We turn strategy into structure — refining operations, optimizing workflows, and aligning brand positioning. You’ll receive actionable frameworks, templates, and guidance to ensure seamless execution and measurable results.

4. Review & Refinement
As new systems roll out, we review performance, fine-tune processes, and ensure everything aligns with your evolving goals. Transparency and collaboration remain central at every step.

5. Ongoing Partnership
Many of our clients continue with monthly consulting or quarterly audits to maintain momentum and alignment as their businesses grow.

We specialize in brands built with intention.

Cafés & Roasters
Food & Beverage
Retail & Boutiques
Restaurants
Hospitality & Lodging
CBD & Cannabis
Lifestyle & Wellness
Fashion & Accessories
Beauty & Skincare
Jewelry & Fine Goods

Frequently asked questions

Absolutely. We specialize in launch strategy - from refining your messaging to building pre-launch buzz and mapping out the full rollout. Whether it’s a new service, seasonal collection, or digital offer, we’ll help you launch with confidence, clarity, and content that converts.

Yes - building strong, aligned teams is one of our specialties. We support the full hiring process from start to finish, including:

Setting up your job listings (Indeed, LinkedIn, etc.)
Writing clear, compelling job descriptions
Managing applicant screenings and phone interviews
Coordinating and conducting interviews
Assisting with offer letters and onboarding
Handling background checks and drug screenings (if applicable)

Whether you're making your first hire or expanding your team, we help you create a smooth, intentional hiring process - and find the right people to support your long-term growth.

At TWRD BETR, we partner with purpose-driven brands across a diverse range of industries - including wellness, beauty, hospitality, food and beverage, CBD/cannabis, cafés, coffee roasters, and lifestyle. From founder-led startups to evolving businesses.

Whether you're launching something new, refining your identity, or scaling strategically, we bring a unique blend of business acumen, creative direction, and operational know-how. Our consulting meets you at your current stage - and helps you build toward what’s next with clarity, intention, and momentum.

We believe clarity builds trust - so before we ever start strategizing, we make sure we’re the right fit.

Our process is collaborative, structured, and built to move your brand forward, whether you’re launching, scaling, or refining what already exists.

1. Discovery Call (15 Minutes)

A quick intro call to understand your goals, challenges, and vision — and to make sure we’re the right partner for what you need.

If it feels like a fit, we’ll move into a deeper strategy conversation.

2. Deep-Dive Consultation

We schedule a longer strategy session to unpack your business in full: operations, marketing, team, and brand positioning. This helps us identify where you need the most support and where we can make the biggest impact.

From there, we craft a tailored proposal with a clear scope, timeline, and deliverables.

3. Proposal & Onboarding

Once the proposal is approved, we’ll guide you through onboarding — collecting key assets, aligning on communication channels, and setting your kickoff date.

4. Custom Roadmap & Execution

You’ll receive a brand-specific roadmap covering everything from systems and structure to creative and growth strategy. We prioritize quick wins and long-term scalability so you can see momentum from day one.

5. Ongoing Support

As your business evolves, we stay close, providing touchbases, updates, and strategy adjustments to ensure sustainable growth and alignment.

Because great consulting isn’t just about advice - it’s about partnership, clarity, and momentum.

We offer both. You can book a one-time project or choose monthly support for ongoing growth, strategy, and accountability.

HAVE MORE QUESTIONS FOR US?

We may already have the answer you're looking for on our FAQ page. If not - you can always reach out.

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